Global Evangelism Strategies: The Vision Behind Dag Heward-Mills’ Worldwide Outreach
Evangelism is not a suggestion—it is a command. The heartbeat of the Gospel is the Great Commission, and few have embraced that mandate with such relentless devotion as Bishop Dag Heward-Mills. From humble beginnings in Ghana, his evangelistic calling has grown into a global movement that is reaching nations, cities, and villages with the saving power of Jesus Christ. The strategies behind this global outreach are not just administrative—they are spiritual, prayer-birthed, and vision-driven.
Bishop Dag’s global evangelism strategy starts with a burden for souls. Everything he does flows from that singular passion—to win the lost at any cost. His travels, his books, his crusades, and his training of evangelists are all anchored in this vision. And because the burden is authentic, the strategy is sustainable. Evangelism for him is not an event—it is a lifestyle.
Going Where the Gospel Is Needed Most
One of the key strategies behind Bishop Dag’s global outreach is intentionality. He does not simply go where it’s convenient. He goes where the Gospel is needed. Many of his Healing Jesus Campaigns are held in underserved regions—places where the Gospel is scarcely preached, and where medical, spiritual, and social infrastructure is lacking.
This decision to focus on hard places requires courage, sacrifice, and preparation. But the reward is eternal. Tens of thousands have been saved in regions that had little or no Gospel witness prior to his arrival. This approach echoes Jesus’ own words in Luke 4:43—“I must preach the kingdom of God to other cities also: for therefore am I sent.”
Multiplication Through Evangelistic Teams
Bishop Dag has wisely avoided making global evangelism a one-man show. While he is the face of the Healing Jesus Campaign, it is supported by a well-structured, mission-minded team that includes preachers, worship leaders, technicians, medical staff, and intercessors. This team travels with him, often through multiple countries in a single campaign season.
The strategy is clear: train others to do what you do, and send them where you cannot go. Through this system of multiplication, the evangelistic impact expands far beyond what one individual could ever accomplish alone. He has raised and released evangelists who now run parallel campaigns in other parts of the world, carrying the same fire, the same message, and the same results.
Soul Winning as a Culture
One of the most profound aspects of Bishop Dag’s strategy is his ability to create a culture of soul winning across his entire denomination. It’s not just something the evangelist does—it’s something every believer is expected to embrace. From pastors to ushers, from choir members to cell leaders, there is an evangelistic fire that burns throughout the movement.
His books, especially Tell Them, have become manuals for ordinary Christians who want to share their faith. Evangelism is not reserved for special days—it is built into the daily life of the church. Crusades may draw the crowds, but it is this everyday evangelism that sustains the harvest.
A Global Vision with a Local Touch
Despite the global scale of the ministry, Bishop Dag never forgets the importance of the local church. His crusades are designed to work hand-in-hand with local pastors, churches, and leaders. After the crusade ends, the follow-up work begins. New converts are directed to local congregations where they can be discipled and integrated.
This strategy ensures that the fruit remains. Souls are not just counted—they are cared for. And through this approach, Bishop Dag fulfills the biblical model of evangelism that doesn’t just save, but also makes disciples.
Global evangelism is not easy. It requires resources, vision, and sacrifice. But Bishop Dag Heward-Mills continues to prove that with the right strategy—and a heart that burns for the lost—nations can be reached, and the Gospel can spread like wildfire across the earth.