The Evangelist and the Cross: Why Dag Preaches with Urgency
For Bishop Dag Heward-Mills, the cross is not just a theological concept—it is a divine assignment. The cross represents everything he stands for as an evangelist. It is the reason he travels, the reason he preaches, the reason he sacrifices. And it is the reason he preaches with such urgency.
There is no time to waste. Every moment matters. Every soul matters. Every altar call could be someone’s last chance to meet Christ. That awareness has shaped Bishop Dag’s ministry from the very beginning. He knows that time is short, and eternity is real. And that’s why he doesn’t preach casually—he preaches with fire.
Urgency Born from Eternity
The urgency in his voice is not artificial. It is born from a deep conviction that eternity is closer than we think. Every crusade is treated as a matter of life and death. Because, in truth, it is. Eternity hangs in the balance every time the Gospel is preached.
Bishop Dag often speaks of the judgment seat of Christ, where every soul will stand before God. This eternal reality drives him. He is not preaching to entertain. He is not ministering to impress. He is reaching for souls, pulling them out of the fire, and calling them to the foot of the cross before it’s too late.
This urgency is also reflected in his commitment. He travels across nations, often preaching night after night, in difficult terrains, under challenging conditions—not because it’s convenient, but because the cross demands it. The burden cannot be ignored. The message must be preached.
A Cross-Centered Message
The preaching of the cross is not popular in today’s world. Many have traded it for self-help, prosperity, and motivational messages. But Bishop Dag remains faithful to the old, rugged Gospel. He preaches Christ crucified. He calls for repentance. He warns of hell. And he does it all with love.
This cross-centered message is not a limitation—it is the very power of God unto salvation. And because he keeps the cross at the center, lives are changed. Chains are broken. Miracles happen. Because wherever the cross is lifted high, the Spirit of God moves.
Love That Cannot Wait
Urgency does not mean aggression. Bishop Dag preaches urgently, but also tenderly. His urgency is rooted in love. He loves people too much to stay silent. He loves God too much to water down the truth. And he loves the Gospel too much to let it sit idle.
The love of Christ compels him to go—again and again, from city to city, nation to nation, soul to soul. He refuses to waste a single opportunity. Every microphone is a trumpet. Every platform is a battlefield. Every soul is precious.
A Model for a Generation
In Bishop Dag’s example, we see what true evangelism looks like. Urgent. Anointed. Cross-centered. Compassionate. His life is a challenge to a generation of ministers growing comfortable in delay. He reminds us that the time to preach is now. The time to go is now. The time to reach the lost is now.
The cross demands urgency. And through the ministry of Dag Heward-Mills, we are reminded again and again that the Gospel is not a suggestion—it is a call. And it must be answered with fire in our bones and love in our hearts.